Why Design Is Important For Venture Capitalists

The role of designers across organisations, be it in product or service-based companies, is growing significantly. Even venture capitalists (VCs) are investing heavily in design thinking. Design is nowadays considered as an important tool to identify flaws in a product or service. It has become a universal salve to diagnose and fix the product-service related issues.  

Design Gild
How Designers Can Benefit A Startup?

It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people’s lives.

Design Gild
Startups' creative potential with design

A critical requirement for a startup is to identify a real user need for which a product proposition can be built. Thus, design and design thinking has become imperative for entrepreneurs. The contribution of design is to see things from a human centric perspective to define and identify relevant problems. 

Design Gild